Increasing demand for personal care products has boosted the demand for keratin. In particular, the growth in the hair care segment has been noteworthy. As a result, keratin has been increasingly included in many categories of personal care products, such as shampoos and conditioners. In addition, its usage has increased in recent years, as consumers adopt new lifestyle trends that have resulted in simpler beauty routines.
Increasing consumption of keratin bars and shakes
A growing demand for keratin bars and shakes will drive the global keratin market. This demand will be fueled by new product launches in the keratin industry and rapid growth in online retail sales, according to a report published by Technavio. The study segments the market by geography and product type. In addition, the report also includes data on the market size by region.
With increasing awareness of the risks associated with a sedentary lifestyle and ageing, the use of dietary supplements such as keratin bars and shakes has grown significantly. These products contain essential chemicals and protein to boost the production of keratin in the body. These nutrients support the body’s ability to repair itself and maintain lean body mass.
Increasing your keratin intake can be beneficial in many ways. Firstly, keratin helps build stronger and more flexible cells. In addition to this, it helps protect skin tissues against damage from friction. Keratin also helps produce collagen, which is an essential protein in the skin barrier. It also contributes to the healthy functioning of internal organs. Finally, vitamin C is an important source of essential nutrients for keratin.
Another benefit of keratin is that it can aid in wound healing. The benefits of keratin dressings are numerous, and these are driving the market growth. In addition to this, keratin dressings are available in multiple forms.
Preference for bio-based products by end-users
End-users are increasingly preferring bio-based keratin products, which offer superior efficiency and fewer side effects. This trend is fueling the growth of the hair care market. According to the European Trade Association for Cosmetics (ETAC), the value of the personal care industry in Europe is approximately USD 86 billion. The United Kingdom and Germany are the leading countries in the personal care market in Europe. These countries have increasingly invested in the cosmetics industry, and more sophisticated personal care products have emerged in the past few years.
Changes in regulation in the market
The global keratin market is expected to reach USD 2404.4 million by 2030 and expand at a CAGR of 6.2% between 2022 and 2030. This growth can be attributed to the increasing demand for personal care and cosmetic products, which are derived from keratin. Keratin is a protein that provides nutrition and protection for the human body.
The market for keratin is segmented based on product, type, application, and end-user. Product segments include alpha and beta-keratin, natural and synthetic, wound-healing, and drug delivery.
The report provides in-depth analysis and discusses the key market drivers, restraints, opportunities, and challenges. It also provides regional and country-level data for the global keratin market. It also includes key information on the competitive landscape and key players in the market.