Maggie, on the heels of your posting the Trump Twitter-rage against Iowa pastor Bob Vander Plaats, then his pointed rebuttal, I thought to add a bit of information Mr. Trump probably hadn’t considered when he let his hubris out of its cage only days before the Iowa Caucus.
There’s an old adage in politics that you not attack anyone who buys ink by the barrel. In the digital age, that translates to not attacking someone with the heft to push out millions of impressions to the most influential voting block in the state in a short period of time. Like Bob Vander Plaats.
While Trump was Twittering, Vander Plaats was busy sending a very clear message to the evangelical faithful across the state: It Is Time. Using a stirring web video, radio spots, digital and social media ads, flyers and targeted print ads, the message to both Christian caucus veterans and first timers was clear:
In the hearts of Iowa Christians, called to be salt and light, each with a duty to walk worthy of our calling, It is time.
It is time for the voice of the church to help elect a president who will lead in Godly ways, back to righteousness…and repentance…and healing.
At last count, the several week campaign — timed as voters are making up their minds — was approaching more than three million impressions, no small effort for an anticipated turnout of 150,000 caucus goers, a nearly 20 percent increase over 2012. Think of it as a million rebuttals for every one of Trump’s tweets. Continue Reading